Sportsbook Management

We put the power in your hands

Whatever your needs, we’ve got you covered. We can take care of the entire betting lifecycle for you – that covers everything from event creation, pricing and settlement, to live risk management – it’s a proven way to become more efficient and boost profit.

Price Management

Trading that works for you

When it comes to creating odds, we’re flexible. There’s two ways we can do it: you can outsource everything to us or you can take control of the parts you want to. Because no matter your business size or your resources, we can help you run a world-class sportsbook. You’ll be in safe hands – tap into two decades’ worth of experience. We’ve developed innovative technology that allows us to deliver sharp pricing and high profits across all sports and markets – our dedicated team of over 400 traders make sure of that.

Key features and benefits

Thousands of fixtures every year

Power your sportsbook with the widest range of fixtures. With PreMatch Manager, your customers always have something to bet on.

Trade in the moment

Bring your sportsbook to life with InPlay Manager, the world’s leading in-play trading service.

Give customers control

BetBuilder keeps players betting by allowing them to create the exact accumulator they want within a single game.

Cash in with cash out

Drive turnover by offering cash out right up to the final whistle.

Get the best trading feed

If one feed isn’t working, just switch to another, you’ll never experience downtime with our Feed Aggregator service.

Live sports data

Supercharge your in-play trading

We partner with the world’s biggest sports, which makes our official live data the fastest, most accurate around. You can tap into into hundreds of thousands of fixtures every year, so your in-play offering goes right round-the-clock.

Key features and benefits

Live data you can count on

Our data comes from a wide range of trusted sources, which includes over 300 official partnerships with sports leagues and a network of 7,000 accredited statisticians.

Boost sportsbook performance

Extend your in-play market availability, shorten bet delays and settle bets faster.

Perfect for in-play trading

Trade one or multiple fixtures at the same time, with second-by-second updates in our live feed.

Enhance efficiencies

Direct integration and trading automation significantly reduces overheads associated with running your sportsbook.

Risk & customer profiling

Risk & customer profiling

We’ll monitor, manage, and control your sportsbook liabilities, so you’ll always be in safe hands. By improving the way you handle risk and identify threats, you should notice a boost in revenues. It’s all down to our range of clever tools. They make sure risk is covered with trading strategies that are flexible to fit your needs. For instance, with automated decision making, you reduce manual input and increase accuracy, meaning less mistakes. You’ll be able to analyse deeper levels of customer data in real-time, helping you give a better service.

Key features and benefits

Made to match your strategy

Our intelligent tools give you the ability to create betting limits in real-time depending on the level of risk you want to take on.

Automated profiling

By removing significant manual input, we help increase accuracy. This can improve overall decision-making based on bet volume, customer profile, market behaviour and expected market movement.

Make quick decisions

By putting all the right information at your fingertips, we allow you to take quicker action based on all calculations, including value at risk.

Profiling on a sport-by-sport basis

Boost turnover by precisely categorising customers based on their past betting activity, right down to sport and market-level.

Why wait?

Power up your sportsbook management