What We Do

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Our solutions are specifically designed to maximise the performance of your sportsbook by driving turnover and increasing margin.

Sportsbook Management

Betgenius provide software solutions that allow either partial or complete automation or outsourcing of a bookmaker’s sportsbook management operations.

Dramatically increase the depth of pre-live and live betting events and market types
Increase retained betting margins
Increase operational efficiency and reduce costs
Pre-match betting event creation, pricing and management
Live bet pricing and in-running resulting
Post-event resulting
Margin and risk management
Live video streaming
Outsourced trading

Customer Marketing

Manage your customer’s lifecycle with a suite of products & features including targeted ad-serving, campaign design & auto-optimisation, retargeting & remarketing of offers and odds.

Drive acquisition & retention through Connextra, the leading adserver for the sports betting, lottery and gaming sector
Understand, predict and react to customer behaviours
Access over 250,000 unique ready to bet punters per month through Bestbetting.com and Turftrax.com
Campaigns designed, built, delivered & optimised by a team of sportsbetting marketing, creative & production specialists

User Experience

We focus on increasing revenues for our customers. Our dedicated User Experience team have this same focus, creating entertaining and innovative solutions.