Sky Bet have launched a new version of their live betting football scorecentre that delivers realtime commentary, stats and bet suggestions for all of their in-play football. We’ve tripled the number of games that have detailed stats and commentary and there are another 4,000 games with basic data such as score, corners and cards. In terms of depth, breadth and speed, it is the best football feed and scorecentre in the market.
Sky Bet trade their football using Betgenius’ In-Running solution Sportsbook Manager Live. This allows them to fully automate or manually trade multiple games. The pricing data is perfectly in synch with the stats and commentary feed. Both are produced by Betgenius’ data services team in Estonia and delivered instantly.
The app was developed on Boolabus’ Betstream® framework and utlilises rich media feeds and price data from the sportsbook.
Boolabus have always worked very well with the numerous platforms, trading tools and data suppliers and we are pretty good at designing products that deliver on the bottom line. With Sky Bet Boolabus have created a great looking widget that can be dropped into any football page on the website and it will automatically match and pull in the right content for the event. It’s a very easy to integrate product. The app offers real-time commentary, live match statistics, team listings, formations and a bet suggestion feature called “highlights”.
The bet suggestion approach to live betting is unique. Rather than create a static sportsbook for the customer to read, the experience should be one where the user is pushed relevant data and prices depending on what is happening in the game. Boolabus created the Betstream framework to allow operators to push certain bet types and markets to customers. If there’s a yellow card in a game it will bring up the player stats then show the latest booking points with prices in a strong visual. Brian MacSweeney adds: “If there’s a goal in another game we will make sure they know about it and give them the latest prices. We weave content, data and markets together to create a stream of information that is completely driven by the events on the pitch or the court.”
The Sky Bet application has been very well received and Conor Grant, Head of Sportsbook Development at Sky Bet said “Boolabus have managed to deliver a thoroughly engaging and innovative live betting experience for us. The Betstream application enhances our customers’ live betting experience, through a well designed and clever user interface. Customer feedback has been extremely positive and we have commenced scoping, the next series of exciting features for the console.”
It’s worth checking out the video It also offers SkySports-style breaking news alerts on major events from all live games. The application is self-contained, avoiding the need for complex integrations with betting platforms.