Betgenius in Connextra Live Video Banner Advertising Agreement with Paddy Power
Betgenius Limited, the leading innovator and provider of data-driven software and marketing solutions to the global sports betting and lottery industries announces a Connextra product licensing agreement with Paddy Power, Ireland’s biggest bookmaker.
Paddy Power has signed a new agreement to license Betgenius’ Connextra video advertising banner technology which will allow the bookmaker to stream video content into their online advertising campaigns.
This bespoke technology will be implemented to deliver live casino dealer video to online creative in marketing campaigns for the Paddy Power online casino.
Further examples of Connextra advertising banners can be found here.
Mark Locke, CEO of Betgenius Limited said:
“Betgenius has had a long and highly successful relationship with Paddy Power for many years involving a large segment of our product suite and we’re very excited to be providing yet another ground breaking product to such a valued customer. The release of this video streaming technology demonstrates yet again that Betgenius continues to push the boundaries of technological development whilst listening to and catering for the needs of our customers.”
Shane Murphy, Paddy Power eGaming Affiliate Manager added:
“Paddy Power is well known for setting the pace in marketing our product offering so this new technology fits extremely well with that goal. An innovative product such as our live dealer online casino requires an equally innovative marketing campaign and we believe this new medium meets with that requirement completely.”
Notes to editors:
Paddy Power
Paddy Power is an international betting and gaming group. Approximately three quarters of Paddy Power’s profits are generated online and some two thirds of profits are generated from outside Ireland.
Since its foundation in 1988 Paddy Power has sought to be different from the pack by taking an unconventional approach to betting and gaming. The vision is simple, make betting with Paddy Power an entertaining, fun and fair experience that means more than simply winning or losing money. Paddy Power is also committed to providing customers with the best product range and highest quality customer service.
Paddy Power is a publicly quoted company, listed on both the Irish and London Stock Exchanges.
For further information on Betgenius products please contact:
Ben Clifford
+44 (0)7739 789596
Felicity Green
+44 (0)20 7438 8650
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