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Live Betting Applications

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We created the first live betting consoles that defined the genre. The work with Ladbrokes and Sportingbet set a template that has been copied many times since. Our design team have been behind some of the leading sportsbooks.

The Next Generation

Our latest live betting application brings together all of that experience. We’ve rewritten the interface, adding powerful markets display improvements as well as a host of other features that drive betting turnover and margin. Our scorecentres can be enhanced for each sport with packages from the best of breed data suppliers (and from Betgenius). Get in touch for the full detail and a presentation.

Key points

  • Supports all sports, events, markets (including virtual)
  • Offer customers real-time bet suggestions
  • Improved display of large numbers of markets resulting in more activity on higher margin markets
  • Enhanced personalisation – favourite events, markets and more to give your users more control
  • Powerful navigation that improves user’s awareness and participation in all live events
  • Optional scorecentres with event stats, commentary and data from the leading suppliers
  • Easy feed integration of all of your existing data
  • Deep media integration for audio and video. Perform group integration specialists
  • Real-time analytics and CMS for full control
  • Optimised layouts for larger screens
  • Marketing apps and home page widgets



You won’t get this anywhere else. If you are looking for a live betting front-end then imagine it, and then add these to the mix:

  • The feedcentre – get your data where you want it
  • Bet suggestions – smart promotion of markets based on the realtime information.
  • A suite of marketing apps and widgets
  • All apps can be made available as Connextra Widgets
  • Analytics – Real time analytics integrated into the Betgenius InPlay Manager
  • CMS – Complete control over the user experience
  • Exclusive content packages and scorecentres
  • Powerful personalisation
  • Betting markets and content working in harmony