Sportsbetting. Better | Sportsbook software, in-running, in-play sportsbook design
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User Experience

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Betgenius is constantly looking for innovative ways to increase revenues for our customers though an enhanced user experience.  A dedicated User Experience team is tasked with keeping on top of the latest devices and technology to ensure that the Betgenius Live Betting applications are the best the market has to offer.

Betstream

Betstream is our front-end sportsbetting product range, a collection of applications, feeds and services that all use the same approach for creating the best sportsbetting user experience possible. The Betsream approach minimises the effort for the bookmaker and maximises the return, in the form of increased turnover and user engagement. We have worked with some of the best brands in sportsbetting and our customers include Skybet, SvenskaSpel, Totesport, Coral, Sportingbet and Ladbrokes.

Boolabus have managed to deliver a thoroughly engaging and innovative live betting experience for us. Customer feedback has been extremely positive.
Conor Grant, Sportsbook Director, Sky Bet

Approach

We develop in HTML, HTML5, Flash/Flex, iOS, and more. We have created a range of back-end services that enable a “almost zero integration” approach. Our focus is on increasing acquisition, turnover and margin through enhancing the user experience and by smart integration of platforms and services. We also work closely with other suppliers in the gaming sector maximise the benefits to operators.

Five ways we approach sportsbook design:

  • Make it easy and fun to use – information at a glance, actions in one click.
  • Push updates to users – don’t make your customers look for it.
  • Bet suggestions – Promote specific markets according to what is happening in the game.
  • Deep integration of betting and content. We never show a stat without a related bet.
  • Make all content available to all platforms and all customer touchpoints, platforms and devices

Products

Live Betting Applications

Our brand new live betting console supports all sports, events and markets (including virtual sports). It offers deep personalisation and complete control for the bookmaker. The Betstream live betting app offers customers real-time bet suggestions of course and we’ve improved the display of large numbers of markets resulting in more activity on higher margin markets.

Read about all of the features

Scorecentres

Sometimes you just want to enhance your website without going through a major development. We created our range of advanced scorecentres for that very reason. It not only display scores, period, clocks, commentary and stats but will offer real-time bet suggestions as well. We have the richest and fastest football data as well as options on other sports from Rugby to Baseball. We have aggregated realtime data from the best-of-breed suppliers for all major sports.

Read more about our scorecentres


Mobile & Desktop Apps


We offer a sophisticated range of apps for mobile, desktop and other platforms. They are all built in open standard technology and can be offered as mobile web or as dedicated apps. Our approach to mobile is different and we can work with your existing partner or offer you a complete solution, custom designed for your needs.

Get in touch to find out more.

Sportsbook Design & Development


Our team have years of experience and are behind some of the major milestones in sportsbetting design, from the first live betting app to some of the best regarded websites in the business.

Contact us to find out more.