Betgenius Limited, the leading innovator and provider of data-driven software solutions to the global sports betting and lottery industries, is pleased to announce the upgrade of the industry leading adserving product Connextra.
This upgrade focuses on new content structure and campaign management functionality which allows users to better organise their marketing activity, making the Connextra product far more effective and efficient to use.
These enhancements will be a significant improvement in particular for the larger users of Connextra running numerous products, campaigns and departments and now also offers the ability to serve live odds banners into mobile applications.