Betgenius Announces Premiership Microsite Partnership with Gala Coral
8 February 2007
Betgenius is pleased to announce the launch of a new English Premiership microsite on Coral.co.uk.
By incorporating live, contextual Coral odds with market leading stats and content, Betgenius have provided Coral with an ideal product to compliment their Premier League offering.
Accessed from within the Coral.co.uk site, the aim of the microsite is to promote client retention by highlighting Coral’s full range of in-running markets with live commentary on every game. In addition the microsite provides news, stats, fixtures, results and team pages, all with integrated live odds.
Michael Hornung, Managing Director of Betgenius, said:
“We have been working with Gala Coral for a number of years in a variety of different areas and are very excited to launch this new product in Betgenius’ portfolio with one of the World’s leading bookmakers.”
Clive Cottrell, Head of Marketing, E-Commerce, Gala Coral Group, said:
"Betgenius are known within the industry for their innovative products. We believe that integrating this Microsite on Coral.co.uk will push our in-running Premiership offering to the next level”
http://epl.bestbetting.com/coral/en/
About Betgenius Limited
Established in 2000, Betgenius maintains a database of odds from 60 leading Internet bookmakers and betting exchanges covering a huge range of events. Betgenius’ technology updates odds continuously, feeding a database that typically contains around 500,000 up-to-date odds. Betgenius’ bestbetting.com web-site covers more odds for more events than any other odds comparison site. In 2005 Betgenius bought Connextra, an advertising technology business specialising in live data and contextual content delivery. More recently, Betgenius have developed the “Betgenius Console”, an application containing a number of trading tools to increase bookmaker’s efficiency and profitability.
For further details please contact:
Matt Stephenson
Business Development Manager
matt.stephenson@betgenius.com
020 7438 8657
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