Betgenius ranked amongst UK’s fastest-growing tech companies
30 September 2007
Betgenius, provider of technological and data-driven solutions to bookmakers, has been ranked amongst the UK’s fastest growing technology company in the Sunday Times Microsoft Tech Track 100.
The Sunday Times Microsoft Tech Track 100 ranks Britain’s private technology companies by sales growth over a two-year period between 2004 and 2006.
“Technology is the basis of the company’s success and, together with our industry-leading data quality and coverage, has the ability to revolutionise the operation of online bookmakers and other e-gaming providers,” said Michael Hornung, Betgenius’s Managing Director.
Betgenius’s products include:
- Award-winning Connextra application – a sophisticated adserver capable of delivering live prices into dynamically built online adverts, used by the majority of the UK’s major bookmakers (including William Hill, Coral, Ladbrokes and Betfair) and serving a total of over three billion impressions per month.
- Odds comparison – provided as a branded service and via Betgenius’s site, Bestbetting.com, and powered by the company’s industry-leading odds database, typically covering in excess of 500,000 live odds, and an historic odds database of over 1 billion odds changes.
- Margin Manager – a risk management suite, also built upon the odds database, which enables traders to eliminate costly pricing errors and to react quickly to price movements from competitors and betting exchanges.
- Event Management suite – a comprehensive event, price and result service enabling bookmakers to extend automation in their core business; the fully integrated solution offers a high level of data security and integrity, and allows users to increase both efficiency and quality.
- In Running solution – by combining live data feeds, algorithms and market information, allows bookmakers to automate live betting for football, increasing profit and efficiency in one of the industry’s fastest growing sectors.
The full Sunday Times Microsoft Tech Track 100 is on the internet at www.fasttrack.co.uk
Contact the Press Officer:
020 7438 8650
press@betgenius.com
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