Acquisition of Advertising Technology Company Connextra

Betgenius Limited, owner of the industry leading odds comparison service bestbetting.com, has acquired Connextra Limited, the UK‘s foremost provider of analytical and real time marketing tools for online advertisers. The sale was completed for £1.74 million. The combination of Betgenius and Connextra creates the pre-eminent provider of marketing and data services to the gambling industry.

With 85% of Connextra‘s clients in the gambling industry, there are substantial opportunities for Betgenius to provide a wider range of services to bookmakers, and develop innovative new products for the gambling industry.

About Betgenius Limited

Betgenius maintains a database of odds from 34 leading Internet bookmakers and betting exchanges including Ladbrokes, Coral, Betfair and major European brands covering a huge range of sporting and non-sporting events from horse racing and football to politics and financial markets. Betgenius‘ technology updates odds continuously, feeding a database that typically contains at least 250,000 up-to-date odds. Betgenius‘s bestbetting.com covers more odds for more events than any other odds comparison site.

About Connextra Limited

Connextra was founded in 1999 as an advertising technology house specialising in live data and contextual content delivery. Well known in the UK media industry for technical innovation, its systems are compatible with all major publisher and third party ad serving systems and when compared to other delivery mechanisms its products provide a much higher return on investment. Every year, Connextra serves billions of targeted live data adverts in all formats for over 30 clients including William Hill, Ladbrokes, Coral, KLM, Thomson and BT.

Michael Hornung, Chairman of Betgenius said:

"There is a compelling fit between Betgenius and Connextra given the overlap of customers, strategic directions and the strengths of the respective teams. We are excited about the acquisition of Connextra and the opportunity to develop additional high quality products and services."

Mark Locke, Commercial Director of Betgenius said:

"Connextra has grown its client base and now has wide distribution within the UK gambling industry and is growing rapidly in the rest of the World. As part of the Betgenius product portfolio we will integrate comprehensively with Connextra to offer unique and effective services for gambling focused clients."

Contact: Mark Locke, Commercial Director, Betgenius
Tel: +44 (0)7796 171959
Mark.Locke@betgenius.com

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