Sky Bet and BetDirect sign with Betgenius

Betgenius has added two new bookmakers to its market-leading odds comparison service, bringing the total number of bookmakers and betting exchanges in its odds database to sixteen.

Sky Bet is the bookmaking arm of satellite broadcaster BSkyB. It offers competitive odds across a huge range of sports and, as part of one of the UK’s leading media companies, is a highly trusted and respected brand.

BetDirect is the Internet and telephone betting arm of Littlewoods Leisure, which also runs the well-known Littlewoods football pools. Its web site at bet247.com offers betting on sports, lotteries, the football pools and an own-brand casino.

David Walker, Managing Director of Betgenius, said: “These deals underline our continuing commitment to provide the best possible service to our users and partners. With the exposure of our product on partner sites such as MSN, Freeserve, AltaVista and the online versions of the Times and Telegraph increasing all the time, our featured bookmakers are doing more business than ever through Betgenius sites.”

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About Betgenius Ltd.

Betgenius provides white-label odds comparison services to third party web sites, giving users the best value for money by bringing together odds from a range of leading Internet bookmakers and betting exchanges for a huge variety of events.

For further details, contact David Walker on 020 7928 5411 or visit betgenius.com.

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